All of the other companies wouldn't improve, so we did a Bibbidi-Bobbidi-Boo 🪄. We made the change for the 🌎 to change.

Better for the environment
Over 700,000,000 plastic detergent jugs end up in our landfills, oceans, or are incinerated every year. This is an insane number and not enough of people are talking about it. It matters now more than ever before. We're committed to wear our magician's hat 🎩 and make that number disappear in thin air.
Better for you
Our detergent is hypoallergenic and made with clean ingredients. It's great for sensitive skin and so safe you can even bathe in it (we just had to test it...)

The Houdini Difference ✨

No B.S.
Our detergent is just as effective as liquid detergent without the bad stuff. There are no parabens, chlorine, phosphates, or added dyes in any of our products. Plus, we use no plastic and are zero-waste.

Vegan & Cruelty-free
We never test on animals and only on test on fabrics for cleanliness. We also do not exploit animals, or their livelihood, in any fashion.

Eco-friendly
Our packaging is friendly and saves spaces unlike those weird jugs. We also plant a 🌲 for every order of a 96 pack or more!