Welcome to a better future.


All of the other companies wouldn't improve, so we did a Bibbidi-Bobbidi-Boo ūü™Ą. We made the change for the ūüĆé to change.

Better for the environment

Better for you

The Houdini Difference ‚ú®

No B.S.

Our detergent is just as effective as liquid detergent without the bad stuff. There are no parabens, chlorine, phosphates, or added dyes in any of our products. Plus, we use no plastic and are zero-waste.

Vegan & Cruelty-free

We never test on animals and only on test on fabrics for cleanliness. We also do not exploit animals, or their livelihood, in any fashion.


Our packaging is friendly and saves spaces unlike those weird jugs. We also plant a ūüĆ≤ for every order of a 96 pack or more!